Yes, it is a catch-22 for publishers. If I knew going in that I would be reimbursed or have my subscription transfered to another mag of my choice, (not Outdoor Photographer or Pop Photo etc) I would be more comfortable. When I mention View Camera and Lens Work it seems that they have had a pretty steady subscriber base for several years or growing as is the case with Lens Work. I think the APUG related publication if done well will be able to garner a similar following of dedicated subscribers. Another reason i have not ponied up for one of the other mags is that I would rather have the money go to the APUG effort.