I think part of what is missing here is that many here have the luxury (or not) of ever having to sell what they do.
To be "honest" with their "style" for them may be relatively simple. Just do what you want. What moves you. And you are happy. The chances of being "discovered" and earning real money from this may be pretty small.
If one wishes to make a living at "art", or photography, one must be a little more conscious of the marketplace. I think it is still possible to have an identifyable style while being commercial, but I think it needs to consciously thought out at the same time.