Quote Originally Posted by blansky
. . . I think it is still possible to have an identifyable style while being commercial, but I think it needs to consciously thought out at the same time.
Although my Method #1 description was a bit harsh on those who affect a personal style purely for marketing reasons, I don't disagree with your comment, Michael. The better commercial photographers I've dealt with have been able to translate their well-defined philosophy of life to everything they shoot, making even product shots reflect their feelings. Because those feelings were largely mainstream, the work still had broad appeal. In contrast, the more brooding or sullen "artist" may have more trouble achieving success as a commercial shooter, because what they are expressing probably doesn't really resonate for many people, even though some of those folks may find it "interesting".