last october (that is when I bought mine)Hasselblad closed out their AcuteMatte-D screens because they have a new one on the market. Selling price for the old screens was about 200$ give or take. The close out price was $39. The price difference proved one thing to me. People are paying for the Hasselblad name and they are paying alot. Of course the overall quality of the hasselblad products are superior to the Kiev material but just how inflated are the prices?