I have to agree with Alex. I've heard and read the same story about it being re-branded Ilford, but I'm not completely convinced. Ilford might be manufacturing the stuff, but if they are it's not the same stuff as they sell under their own brand. Still, it is an exceptional bargain. There is nothing I've found to complain about. I've used Adorama's brand of rapid fix and stop bath, but these things are the same no matter where you get them. Developers are another story. I'll stick to the name brand stuff there - especially when it comes to film. One screw up and you've wasted the roll. I know what to expect from name brands.