And in "Rangefinder" the other magazine bought by most portrait studios virtually every ad that dealt with equipment or labs was digital. Along with that most of the articles were about digital.

Added to that just about every speaker at the conventions is pushing digital. Of 50 speakers, 40 are talking digital. Granted a lot are being paid by the manufacturers but digital has saturated the portrait environment. Same for the wedding environment, which is shooting a lot with 35mm style cameras, because they usually don't enlarge much more than 8x10.

Agreed that the "capture" medium may still be film but from there going to digital for retouching, proofing and prints doesn't take much imagination that when the digital cameras or backs drop a bit in price, the writing is on the wall.

I'm not happy about this, I'm merely stating the obvious.


Michael