I have no real desire to be disparaging, but (and bear in mind this is a European perspective) ultimately I feel Greenfield ends up stating the obvious and pulling her punches - I keep wishing she would follow through and say something about the extreme fragmentation and commercialization of modern society (particularly US society) and the fact that "Girl Culture" as a part of culture in general is crucially shaped by pressure from large corporations wishing to sell goods without any regard to wider implications. I am aware that this is not easy to do in the USA, but people like Michael Moore and Morgan Spurlock have proved that it is at least possible.