When my youngest daughter got married, about a year ago, I had a local photography student (*VERY* talented) use one of my Hasselblads - with OTF ProFlash - to photograph everything ... including me. The film was my "usual" - Agfacolor Optima 400.
I processed everything myself ... and I think the processing is probably more important than the film itself. If I have anything processed off shore - I'll use one of the finest commercial labs - anywhere, IMO - but even then, the one-shot chemistry I use will "blow their doors off".
The choice of film is as rational as any other choice in photography ... which, to me, is not very.
For what it is worth ... Agfacolor is *MY* choice - everywhere - and I have tried just about every film obtainable.