I donít think that Kodak ever aimed Ektar 25 at the mass market, but they did target the amateur and professionals. I used it a lot, it was good for big enlargements, I think it was marketed in England as Royal 25 or some such name, however the market was small and it was soon dropped. On the increasingly rare occasions that I shoot colour, I now use Fuji Reala, a 100 ISO film with reasonable grain and good colour rendition