Quote Originally Posted by Dave Miller
I donít think that Kodak ever aimed Ektar 25 at the mass market, but they did target the amateur and professionals.
I think it was the same case as with Kodachrome 25. Of course have both films been amateur and professional products, but a considerable amount was shot by consumers with higher quality claims. These films have been standard films in the past. But they became special purpose films in the end - for amateurs and pros as well. However, this does not necessarily imply a discontinuation. I believe the problem is that Kodak always wanted to be a mass producer.