I was pondering this last night. And maybe it boils down to this.
Anybody can take a picture of a beautiful woman. Most people, men and women are somehow attracted to look at them. We are drawn to it.
You'd have to be pretty much of a loser photographer to screw up a picture like this.
And anybody with access can photograph a celeb. For some bizarre reason we are drawn to that as well.
But a good photographer with skill, craft and compassion can photograph a "plain" woman and draw out her beauty. This beauty will attract people on a much higher level than eye candy.
A good photographer with skill, craft and compassion can photograph an ordinary person (uncle bob) and make this person interesting and compelling.
That's why I dislike the celebration of mediocrity by applauding "easy shoots".