I don't know that we're all trying to eliminate grain at all costs or that the popular audience doesn't enjoy images with grain.

I picked up the current issue of _Vanity Fair_ (June 2004) this month for an article that I was interested in, and I was surprised to see just how many grainy fashion shots there were in the advertisements, both color and B&W. Grain is definitely "in" right now. When the perfectly slick digital image is becoming the norm, grain becomes an aesthetic choice.