Quote Originally Posted by billschwab View Post
I certainly never meant that disrespectfully. I am extremely happy to hear that it has worked out for you as I have not heard of much success with those ads. Congratulations!

No offense taken, more a counterpoint to photographers who think the world is going to beat down their door-

Success is of course a personal concept, but when running ads or promotions many people don't really understand how it works. Anything less than three or four impressions in a given placement is worthless. It takes eight to ten placements to really get any result that could be considered as representative. That means a B&W placement needs at least a year of running to show any results. Thats what any good marketing and PR person can tell you. Its cumulative, not resultant. Even more so with the photo game.