I am too in the middle of trying to sell my prints for fundraiser. I usually do not sell or even actively show my prints, but I am trying this time for this purpose.
The thing that I tried to figure out is how to market them, which has been a big question to figure out.
I built a web page dedicated for that in the first place. Also, I certainly was hoping that the people who would buy the prints are people I have a personal contact with. So we did a fundraising party for them. Sure enough I have sold several so far.
But I do need to reach more than people that I know personally to achieve the amount of money that I need. So, I borrow a mailing list from one of the small very reputable publications for a very reasonable fee. I sent out about 1500 postcards to the people on the mailing list.
I am just about to place an ads in one of the small photography publications which will run the same ads quarterly for a year. This is a rather small publication, and I like images that I see. Also, I just started one here at APUG.
Now, I am getting these prints framed and go around the city to place them with some additional information. Anything from coffee shops to furniture stores. These are stores whose owner that I know well. I am framing the same print for these different locations in the city so that people became familiar with the image.
I am about to write press release to local news papers and magazines hoping that it will catch someone's eye. If someone writes about it, it would be a great publicity for us.
I am also considering of contacting to newly built condos in the city to see if I could put pictures up in their hallway. There was a surge of building condos in the city for a last couple of years, so that means there is a lot more walls to be decorated with some art.
My idea is that you do not know where people see your image and buy one. Certainly catering to "collectors" is one way to go, but my guess is that there is a lot more people out there do not necessarily consider themselves as a collector but still buy some arts for their wall.
So, I am doing a series of marketing one after another to publicize the print sale. Again, I am not recognized as a photographer in the area, and I do not do this usually which are not advantageous for me. It takes time and needs creative thinking. But, I am trying to figure out what would work and hope that accumulative marketing will work somewhat to my ends.