I saw an ad for a clothes company once, and it was modeled like a contact sheet of 120 film, as one would expect from a fashion shoot. Edge markings in nice yellow on the black background, sequences, etc. The only difference was that instead of saying "Kodak EPY" or something like that, the "edge markings" gave the name of the brand.
Cool by association, but not by trade, that's the danger.
I think what is more important than looking cool is to underline the uniqueness of the medium. Daguerreotype still exists because there's a reason to use it. I wouldn't want to see silver gelatin go down the same way, but given that it's a product easy enough to use, the entry barrier is lower.
Direct dialogue with the manufacturers is I think a major step that so far only Ilford has done in a solid and stable manner. Why is nobody from Kodak around here (sorry Ron, I just mean someone who is in the house!)? We have some people who supposedly know people in film companies, but we need real people like Simon with real responsibilities. It dispels myths on either side (no PanF+ on sheets, sorry guys!), and it can affect production objectives (120 SFX).
This internet forum is the biggest focus group a film company could ever dream to have. Yes, we talk about stuff that is important to us first, but we are also valuable commercial fodder. Let's make ourselves useful by giving a call to these companies, telling them that it's worth allowing a staff member to surf the forums every once in a while and get involved in the activities.