Well, now that Kodak has sold off chemistry production (made under license with Kodak's name, but not by Kodak itself) all he has to do is off load the film and paper coating plants the same way and he's there. Whether this is the right strategy for EK I cannot say. But Perez has an irritating way of publicizing it. I like and use certain Kodak traditional products and will continue to do so as long as they are available. It is difficult at best managing a giant company under conditions of extreme rapid technical change and EK has correctly identified their strength lying in mass marketing. Or in other words, they are unwilling to change the corporate beauracracy to allow managing smaller lines of business cost effectively. Managing the shrinking segments requires real insight. Until the board of directors gets their heads out of their rears, Kodak will continue to shrink in size with or without film.