Art's recent quote goes to prove Eastman Kodak's Corporate Affairs/Communications/Public Relations needs some major fixing. Regular clarification to a public ( a PR term for a specific audience which we are one of) is a symptom of a far bigger problem in the company's marketing, branding and dealing with the outside world in general.
Contrast that with Ilford with Simon Galley actively participating on APUG and if you look on Ilford's website, there is a page for news, you don't see that on the Kodak sites. To go deeper Ilford knows what it is all about as a company and articulates it in a clear, concise manner.
What is the result, photographers have the awarness that Ilford's around for the long haul and will be more pre-disposed to buy Ilford products to support their business/hobby.
Kodak should be a case study for a marketing communications/public relations class on how not to communicate with all their publics.