In the morning paper, it was added that Perez commented on not having any plans to sell the film portion of the business. The writer of the article added that the analysts said "who would buy it".
This does not imply that the film unit is bad or the products are bad, but rather that the market, from their perspective is in bad shape.
What it also means is that Kodak can still run it at a profit because they own it outright. If anyone else were to buy it they would probably need to borrow the purchase money which would then need to be repaid from the profit.
"People who say things won't work are a dime a dozen. People who figure out how to make things work are worth a fortune" - Dave Rat.