My first camera was a Brownie Hawkeye Flash [circa 1960s cube] without the flash. Rugged and dependable.
Many years later I started using my kids Fisher-Price 110 camera with flash rather than ski with an SLR and multiple lenses. This was padded and very rugged. Would I consider it a toy => NO! I slipped it in my pocket and took it skiing every time. It handled the cold, falls, ski jumping, and the kids throwing it to each other. Never failed. the photos were always sharp. That is not a toy, yet it was bright yellow and bright blue and it was labled Fisher-Price.