I have looked at the Ilford website and the Ilfochrome description is the same as the Cibachrome of the past except now it is available in three contrast grades instead of one. I don't know if the material is branded differently in the UK than in the US, but it seems to be exactly the same as the Cibachrome enlargements we have had made in the past, with the same luminous, almost porcelain or metallic glow. It is said to last 25 years unprotected and 50 years behind glass.