His ads are deceiving. He also has listed 19-8x10 Lisco and Toyo film holders all for a Buy It Now price of $40.00! That is the way the ad listing reads. And the film is listed as 42 boxes for $75.00. Both ads list the total number as being for sale as a unit. By listing the quantity below as "available" he implies the price is per unit. But that is not how the listing reads.