I can confirm it is colour, 200 ASA. It is branded "Adocolour" (or -color...don't remember). Put through an Instamatic 500 with Xenar, one gets beautiful prints...I get white borders on square prints...looks just like in my parent's old photo albums. Probably a bit odd colour rendition compared to consumer Kodak film.
I wish I could get B&W instamatic. That would be wonderful.