Thanks for the info Bob. This makes it about the same price as I remember it and gives it a big price edge on Kodak HIE. I was worried that at the price quoted(£7) then it had lost its major advantage especially when it seems that you need to invest in a SFX filter to get the "wood effect" whereas with Kodak a red filter will do the same job.
That may have been a special Focus price - probably best to save the hurrahs until it hits the shops... Still, at 4.50 per roll (the single roll price at Focus) it's unlikely to rise as far as £7.