Unfortunately even when photographic stores carry films papers and chemicals the quantities they sell mean that prices are not cheap. For many years now I've bought all my materials mail order from specialised dealers at much lower prices, which also gives me a wider range to chose from. The only time I buy film in a shop is from two German supermarket chains (Aldi & Lidl) who have branches here. They offer twin packs of 36exp colour print film (either Kodak or Fuji) for 1.99 (about $3.90) - that's incredibly cheap. Also the local Poundland shop sells 36exp Ferrania film for 1 a roll. Most of the big supermarket chains still carry 35mm & APS film too, but they usually want over 5 a roll!