Thanks, that was my suspicion as well - but I can't read Kanji for beans.
Interesting that he can manage to sell books and mags, over here he would probably just have a flickr stream with lots of people <3 <3 <3 'ing him
Google translates the full title of "Woman Camera" as "The woman camera - catching the instant it is lovely & cute & clean with digital single-lens reflex!" (Am I the only one who thinks that "Real Simple" is actually a photo mag?)
I read an interview (in PingMag) with Rinka is which she gushes a bit about Rolleiflex and then describes how shooting and processing are metaphorically like shopping and cooking.