Ity's funny about Arista...
Or maybe it's funny about how I might be name brand conscious. But I tend to use Arista when fooling around or testing something. And I tend to use Ilford when it's For All The Marbles, like on a trip or making portraits or something.
I know it's the same stuff. They tell me it's the same stuff. I guess it's just that I wonder why Ilford sells Freestyle the same product for so much less than their own product...like maybe it's not as good or something.