Also, keep in mind that, unlike many mass market publications, View Camera is actually published in the month listed on the cover - not months ahead of time. Back when I used to get Popular Photography I always got my issue a month and a half or more prior to the date on the cover. A quick trip to Barnes & Noble or Borders will show that many large circulation periodicals show up on the newsstand a month or more ahead of the cover date. By contrast, View Camera regularly shows up on the racks at my local book stores around the 17th or 18th of the month on the cover.