i spoke with a ad rep in california a few months ago,
she said that companies have been into this sort of thing for a while now.
at trade shows the first questions asked are if the people represented
shoot video or just images ...
seems that they just shoot dv for the website video and take screen shots for the adverts.
its almost as bad as having to burn a cd before the "set" is torn down
with no time to edit bad images, or at least retouch ...
i would hate to be the "tech" that sits infront of the screen all day sifting
through endless video to find the screen shot that works. looking at contact sheets
and/or 35mm chromes is bad enough.