DIY punk ethos? Surely, you must jest. It's glamour-on-a-shoestring, not punk.

Had a look at his web site and it's mostly softporn, at the level of the French New Look magazine: "Tammy and Sammy were out for a bike ride. Then Tammy said, Oh, let's have a picnic here. And it was only a few minutes before Sammy had Tammy for lunch."