Quote Originally Posted by mhv View Post
Ben ša alors! Ilford to be in competition with themselves... Hm, they've said some time ago that they stopped all sorts of rebranding. It's a different situation, though, but it proves I'll never understand the logic of silver gelatin economy...
It's a different approach. Ilford used to produce private-label films and papers (such as Freestyle's "Arista Premium" line of a few years back) that were sold at lower cost than its own Ilford-labeled products. The idea was that Ilford would get the benefit of using its production capacity at higher utilization and the retailer would bear the costs of marketing the product.

If history is any indication, I cannot imagine anything carrying a Bergger label will sell for less than one branded Ilford.