At the LF conference in April, the Kodak rep said they internally had been shocked that the sales of their color film had risen. They had thought it was dying. He also predicted that within 5 years the market will have calmed down and there would be a large resurgence with people coming back to film. It is a trickle now, but a growing trickle.
Ok call me overly optimistic. It is better than a pity party.