Quote Originally Posted by 127
This is something I just don't understand.

If you were to tell me that APS sales had crashed, I'd say of course they have.

The "mass market" of consumers, who are the target are the digital push haven't been Ilford customers since the 1960's.

Ilford's customer base is "us". Anyone shooting bw and printing it themselves is doing it because that's something they WANT to do. Those who just wanted to take photo's have been using colour for 30 years.

Maybe I'm underestimating the influence of the "camera nerd" - the guy who has to have every gadget. He's in the "early adopter" catagory, and has been financing the development of all sorts of bad technology for as long as anyone can remember...

The black and white market is much more than artistic photographers. We are the minority. Government purchases of traffic surveillance films, aerial films, microfilms etc is a much larger market that has been eroded by digital.