Lupus Imaging is one of the companies that licensend the brand "Agfaphoto" after the demise of the original AgfaPhoto (a very short-lived split-off from the original Agfa, which should handle "consumer imaging" business).
Lupus is not allowed to use "Agfa", because this brand still belongs to Agfa-Gevaert in Belgium; a company, that is still alive and kickin', and which produces microfilm and aerial film, among a lot of other great products.
At the moment, Lupus is selling mostly original Agfa material, which was made in the last production runs in 2006. In the future, they can (and, I guess, they will) sell any type of 3rd party film as "AgfaPhoto". Just as other companies already sell junk digicams, junk memory cards, and junk batterys under the well regarded name of "AgfaPhoto".