Just curious, how much of an extended "ad" is this event for lomography.com? I'm intrigued by the whole toy camera thing (I've got a Holga), but the hype that lomography.com generates for certain cameras/processes (and their subsequent price increases on the cameras) turns me off - but I'm a little cynical by nature (eg, masquerading as enabling artistic expression, but in reality they just see a large market to exploit with large margins on cheap cameras)