Lomo's a buy'emup type brand. Some of their stuff is toy cameras, some of it is just russian cameras which wouldn't be considered "toy" but that sort of definition of toy camera seems to vary widely from person to person. Michelle Bates mentions the Fujipet in her book of Plastic Cameras so I guess it might be considered a toy camera. They go for diana-type prices on ebay and I like the images I've seen from fujipets.