For really big and influental businesses there is no such thing as small market. Only small companies have fear of small markets. If you have only one reader in one country, you have to find a way to keep him/her happy. What is most known brand in history (excluded religion). I think it is Coca Cola. Because where ever you go, at middle of deserts, at top of muntains, if there are only 2 villages with 10 people in them, you can find refrigitrator with red labelled bottle in it... They are big because there is no small markets for them. I don't use their products, I don't like them at all, as company, but that is fact.
But, then again, businesses are like bureaukracy. At one point they start to act like people are there for them and not they are there for people. So, you should be gratefull that they exists and you should work hard to get their issue/product, instead they should work hard to reach you as consumer/reader. That is total switching of values. Well, world is like that today