I'm a guy with a camera.
Seriously I didn't know the difference between them
It's too broad of a goal.If you need a concept, find something that is important to you, or something that could educate others through your photography and go to work on images and perhaps text and sound bytes.
If it is perceptual, go find things to photograph that you can make beautiful through your eye and the camera.
There's got to be a tried and tested way of doing "photography". Starting with an assignment that's easier, and then evolving from there... some guidelines?