I think they might be avoiding some legal (potentially) grey area concerning the old product names, and the usage of the AGFAPhoto name. Probably not too surprising to re-cut some existing aerial products for limited 35mm usage. While not really the AGFA of the past, it is nice to see they are doing this.

The supply of APX100 is far from exhausted. Also, the Rollei Retro 100 is quite easy to get, despite the price. It would make no economic sense to re-introduce APX100 simply to compete with existing supply, or to compete with Rollei . . . after all Rollei got the APX film from AGFA; wouldn't they be pissed if AGFA suddenly re-introduced APX100 and competed with them directly . . . in other words, what would be the point?

Ciao!

Gordon Moat Photography