Just saw this in a press release related to the one about the new Velvia and Astia. Fuji is also launching a pull apart instant film. Both color and BW.

What an interesting thing, to compete with Polaroid in this area. It would seem that Polaroid has had enough trouble staying afloat in that market. What does Fuji see that Polaroid doesn't?

Also, kind of cool to see such a commitment to film.