Mr Hall what is that avatar you're wearing?

I believe Fuji was making some of Polaroid's instant film. If this is true, possibly the agreement has lapsed and fuji is now free to market it themselves. I think both Fuji (possibly more than Kodak) are still investing heavily in film. Just as coach makers built both horse drawn and horseless carriages at the turn of the last century. I suspect we have a couple good revisions left in the film market before it turns into a cottage industry.