Funny, I just did a blog post on 35mm after I was inspired by the bias for the format by a group of college students I spoke with. I was taken aback, they didn't care about medium format, or large format...or gear really. And these kids all have access to gear galore.
There's a young generation out that's grown up seeing, Terry Richardson, Jeurgen Teller and later Ryan McGinley, Cass Bird, (and the general aesthetic of anyone, say, repped by mslogan) or anyone part of the London fashion aesthetic (Roger Deckker)...kids who respond more to Newtow and Bourdin then any of the classics...
I found it inspiring, and it opened my eyes to see them respond to this work like I responded to Penn and Avedon and Roversi when I was their age. I'm interested to see where they take the industry in 20 years.