Even worse - imagine the flood of emails and phone calls generated by that, flooding the customers services.
It costs their money, their time, their nerves.
Don´t let other do your job - if _you_ have questions or worries regarding the availibility _you_ should ask the customer service before starting a unproductive and baseless rumour and stressing other people nerves.
Thus the guys at Agfa, Kodak, Fuji, Ilford will have to deal with only one customer instead of thousands and stop the rumour at the root or they´ll give substantial information. Only then you may go into public with the troubling news.