It has been around for a few years but not talked about to much. Like you said, it is on a polyester base and is super glossy. The color and contrast is comparable to Fujicolor Crystal Archive Type CDII. It has the "look" of Ilfochrome in being Super Glossy but does not have the "look" of being super saturated. At $15 for a self-serve 8x10 give it a try, it may be something you or your customers might be looking for.