I think that the biggest mistake management at Kodak ever did was, when they tried to shoot themselves in the foot over digital, and aimed at their head. They went from a business they owned to a business where they were the tiniest fish in the sea. The wonderful thing about Film, is that 90% of your business is consumables, and your customer is of the mindset that if it ain't broke don't fix it, you have it made. The horrible thing about digital from the manufacturers point of view, is that the only consumables are ink and paper, and 90% of your customers are going to walk into the store, and buy recycled ink cartridges, and the paper that's on sale that day, and usually that's at the discount business supply store.
Originally Posted by Polybun
The problem for Kodak is that outside the USA the world has moved on, most B&W artists are shooting Ilford or one of those Eastern European films, Fuji is still big in film production. For Kodak if they try to go back to film in a big way, it's going to be an uphill battle, but some of their new products like Ektar 100 mean they might be trying.
As far as Kodachrome is involved, you don't make emulsions in small batches, instead you make them in huge batches, what they probably do is brew up a batch of emulsion,
set up a coating machine, run off a couple of miles of the stuff, cut it into usable pieces and stick it in a deep freeze somewhere. You then set up the machine for another emulsion
When they need some, they thaw it out, slit some off and package it up. You also need packaging, which is not made in small batches either. So what do you do with a hunk of film a couple of miles long and 100' wide, when the only lab in the world that can process it, is just a pile of rubble?