"limited" editions as the article said is a gimmick created by galleries to make more profit. I can tell you the better galleries will not fail to take an artist just because he refuses to "limit" his editions. It is those galleries who are mercenary and want to make a buck as fast as possible before they close down.
I specially loved this "comment" by one of the gallery owners:
“That’s too bad. Go to another picture,” says Quasha. “That’s the whole idea of a price rise. If you keep printing the same picture, you’re not going to be considered a great artist, are you?” The photographer’s job is to create value for himself by producing a body of great work, she continues. “So we’re not going to sit here and cry for the photographer. The people who are trying to turn these people into somebody deserve a lot more credit than they’re getting because they’re the people who create the market.”
So in other words, let me make a profit of you, you keep putting all the effort and paying for the materials etc, and when and if you become famous I will make more money off of you, and on top I am going to whine about it....lol...
Aaron mentioned this on the thread about galleries, there was an article on lenswork about this and it is still online if you want to read it. It is rather interesting.
But anyways all this rambling might seem off topic but my point is, dont let the gallery run you....you run your work. I personally think it is best to let the market limit your prints, every so often raise the price of the print and eventually it will reach a price people are not willing to pay. let say every 8 prints you raise the price 40%, by the time you reach the 100 or 200 print it might be worth $10,000. that is money you make not just the gallery, and you keep "charge" of your prints, not the gallery.
So, to a new comer it might be tempting to "limit" his work to create interest, I think this is misguided. If your work is not good enough to create interest, then you are going about it the wrong way, if it is good enough for people to want to buy it, then you have nothing to worry about, people and collectors eventually will recognize your talent.
BTW I dont completely agree with the Lenswork artcle, good galleries are essential to promote a new artists and I dont bedgrudge their 50% cut. They have client and collectors lists and relationships which are beneficial to the photographer. It is just the arrogant SOB's like the one above whom the photographer should avoid.