Some anecdotal evidence: I work at a very high-tech company on the peninsula. There are quite a few active photographers here. Many are fairly new to it and use digital exclusively. They have no previous experience w/ analog. Of the 10 or 11 of us "photoheads" here, three of us still use analog for the most part. I use digital for what I do for work (I'm not a pro, but for what I do, I need to occasionally create product shots for marketing purposes).
I'm in San Ramon and go through Hayward on the way to work. I'll have to check Rayko out.