there is an alternative that is not pay pal and not part of the ebay family of companies.
it is a 3rd party vendor called propay.

when i thought i was going to be selling things more often, i looked into propay.
the fee structure is a little different, not pay as you transact, from what i remember it was a
monthly - thing.

if you have such bad feelings about paypal, there is an alternative ...
not such an alternative for the buyer, but the seller.
credit card fees are credit card fees ...

good luck!