In business the perfect intent is to make a profit, photography in this sense is just a means to an end. In business the only tests of a great shot are "does it meet the specification of the job (is the customer happy) and the business plan (Is it making me money)?"
If your business plan calls for selling prints by all means you should avoid work without prints.
If somebody else's business offers just negs well so be it. They have chosen to serve a different market.