Mark hit it square on the head. There are so many ways to be a photographer, and so many methods within any given way. My portrait work, which is starting to go very well, is based on being the anti. In other words, I offer something that very few do. I know people around here that could, but it isn't where they are putting effort, so in effect, I'm the only one. The draw of my work is the print. Price shopper aren't part of my business plan. Folks who want something unique and are willing to pay for that are. There are many fewer of them, but I'm one of the only one meeting that need, so for me there are a lot. 10,000 cheapos for 10,000 photographers that serve that market, or 1000 folks for just one photographer. Not a tough choice.