I'm glad someone brought up this topic. Nicholas had always been one of the unsolved mysteries for me. You look at their two page ads (and indeed, I still check their ads in some magazine from time to time...with a chuckle) and think they must be the best thing in town. Several visits to the shop left me wondering whether I'm at the right place, as it is an utter mess, grossly out of synch with what they put in the magazines.
Frome one of their ads: "Desirable Property Of Gentlemen (And Ladies)..."